My guest today is an author and entrepreneur who turns entrepreneurs and interesting people into authors.
After leaving, the University of Michigan and becoming a sports writer, he accidentally wrote a best seller in 10 days at an interesting pivot point in his live.
You don’t need to “get a publisher.” You don’t need to be chosen. You just need a worthwhile idea, and a framework which we’ll discuss.
Topics in this episode:
- The two requirements to writing a book
- A key insight to validate your book ideas
- Matt’s signature “Platypus Process”
- The wrong way to monetize the book and what to do instead
- How to build your book’s audience
Get free access to his 5-day email course: “No Idea to Chapter One: The First Step to Self-Publishing a Classic” => platypusbooks.com/mindshift
Connect with Matt on LinkedIn
Visit Matt’s website
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This show is sponsored by The MindShift Podcast Store